Rich history dating back
On the west side at the foot of the Bridge of Spain (later replaced by the Jones Bridge) was Clarke’s Ice Cream Parlor, founded by M. He mortgaged most of his holdings only to experience a severe typhoon that struck Baguio a year later, which demolished the site.
The blow wiped Clarke out and the restaurant was sold in auction.
The coming of the American troops after the Spanish-American war ended transformed it almost overnight into a wild, noisy jumble of honky-tonks.
Governor Taft soon changed all this when one of his earliest official acts was to bar all saloons from the Escolta and it became a respectable shopping thoroughfare once again.
12 Escolta, this theater was designed in preparation for Pertierra’s first movie show in Manila in time for the Christmas season in 1896 however it was not until January 1897 when the first four movies (French) were shown.
They were silent films with subtitles accompanied by a piano or orchestra.
With the influx of a large number of American investors, American companies clearly dominated the economy, with most of them establishing their headquarters around the center of business activity, the Escolta.
One of Manila’s famous streets, the Escolta, could also be the oldest.
For the most part, it has lost its gilded edge and glory as Manila’s downtown area.