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“We have designed this with privacy and safety in mind from the beginning.Your friends aren’t going to see your profile, and you’re only going to be suggested to people who are not your friends.” Facebook product chief Chris Cox took the stage after Zuckerberg to shed more light on the new dating features and to give the audience a tour of the design.The profiles look similar to other mobile-focused dating apps like Tinder and Bumble, with full-page profile photos.
In another security-related announcement, Zuckerberg said Facebook was building a “clear history” privacy control.
“This is going to be for building real, long-term relationships — not just for hookups,” Zuckerberg joked onstage.
He added that it’s going to be within the main Facebook app, but it will be completely optional and opt-in only.
About 200 million people on Facebook identify themselves as single. Facebook says its app will provide strong competition to existing sites such as Match, Tinder, Ok Cupid, JDate and e Harmony.
Zuckerberg said the new service would be “coming soon.” He noted that the service will aim to help users build long-term relationships, “not just hookups.” “And if we’re focused on helping people build meaningful relationships, then this is perhaps the most meaningful of all.” He added that the dating service will appear within the Facebook app, but users will have complete control over whether they want to use it. But this will be separate from an individual’s main Facebook profile, and will not be seen by users’ friends. The value of stock in those companies dropped sharply after the announcement.
The move will likely transform Facebook, with its more than 2.2 billion monthly active users, into a major competitor of Match Group, which owns and operates mobile dating app Tinder and popular dating platform Ok Cupid.